分為導遊、領隊兩大篇,分別針對觀光導遊實務、觀光領隊實務等,必須知道的執行業務技巧、服務精神與態度、意外事故的處理與預防、旅客心理分析及接待方法等深入了解,並分別收錄導遊、領隊人員應該了解的管理及工作守則、臺灣地區觀光導遊資料、旅遊行程範例、領隊攜帶品確認清單、領隊用語的基礎知識等。
對於已踏入該領域的導遊、領隊人員,提供了業務執行上的具體原則,並可增進臨場、基礎等專業知能。除了可作為導遊與領隊人員的工作指南,更是投考導遊、領隊甄試與旅行從業人員必讀的著作

Due to the changing and fast travel industry, tour guides and tour leaders are way important for customers, because they need completed trianing and risk management. For students seeking adventure in tourism, "Conducting Tours" offers essential, contemporary guidance needed for success in this exciting, expanding industry. Beginning with basic, valuable information about guiding, escorting, and tour planning, the text progresses with discussions on subtler topics such as guide commentary "tricks" for effective touring, psychology of group behavior, successful itineraries, and ethical challenges presented to tour leaders. In this edition, students and instructors will find the subject matter organized for greater reading clarity with chapter overviews, highlighted glossary terms, and magazine-style prose. Numerous photos, graphics, and quotes from industry leaders highlight key points, and over 40 charts, maps and illustrations give visual, easy access renderings of information. The professional profiles, end-of-chapter summaries and activities enables learners to comprehend real-life experiences and apply their knowledge to field settings. This integrated textbook/workbook is the only source necessary to learn about how to lead groups.